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They have been in this business for over thirty years. Due to the downturn in the government market they have been working on other products that they can produce effectively due to their extensive experience in light alloys.
The purpose of this report is to produce a marketing communications report that define the two markets the company operates through its B2b and B2C Business strategy assginment final and highlighting the differing communications requirements and the communications mix available to the marketer.
Many companies are using integrated marketing communications IMC ; because they need a more effective and efficient way of communications with their customers.
It is believed that IMC help them to build customer relationship and therefore create profitable brands. Marketing today is in the name of efficiency and effectiveness, becoming more focused on smaller but more profitable segments of the market.
Duncan, Shaped Alloys Ltd must be at the forefront of consumer research and conducts extensive research on a regular basis to identify new trends and to study opportunities for new and different trade channels.
Fill,pg The fundamental starting point for the creation of a successful marketing mix strategy is to ensure that the target market is clearly defined. Having evaluated the two segments, Shaped Alloys Ltd could consider two different types of targeting the two markets in which the company operates.
Kotler,pg Shaped Alloys must position its two core products: A new range of saucepans for the consumer market with an extremely hard and therefore durable non-stick surface coating. According to Ries and Trout, in an over-advertised society, the mind often knows brands in the form of product layers.
The top firm is remembered the best. The number one position can be held only by one brand. Kottler, Therefore it is important to develop an IMC approach in order to obtain uniform branding, target the market and seek to position the Xtract and Diamond brands to their respective target markets.
The elements involved in IMC are many and they depend upon the perspective an individual might adopt, these elements might range from a simple configuration of the promotional mix through to a fully integrated and culturally driven mission and corporate strategy.
See Table 1 The present report focuses on the explanation of the promotional mix and the marketing mix and business strategy.
Therefore IMC is not just a matter of transmitting uniform marketing communications messages. Nowak, et al, 3.
For instance one voice one look, delivers a campaign in which all advertising, sales promotion, sponsorship, publicity and direct response and package for the two different products have the same appearance and feel.
All the media messages reinforce one and the other. Duncan, Therefore, Shaped Alloys Ltd must bring together its advertising, direct marketing, public relations and employee communications in order to improved communications within them in order to target its two different segments Kottler, IMC can be defined as the harmonisation of the messages conveyed by each of the promotional tools, in order that audiences perceive a consistent image of product organisation.
It is important that the brands Xtract and Diamond have their individual design style and colour which depends on the market position and customer perception. The Shaped Alloys Ltd house name in its unique script should always be included so that the product perception gains uniformity. To achieve strategic consistency, the different messages should be tailored to the two different target audiences while maintaining a constant brand image.
In order to get these messages, traditional media, such as print and broadcast, radio can be used to create brand positioning and awareness of the brand Diamond as well as the use of the internet.
Fill, The marketing communication tools can be used in different combinations and different degrees of intensity, according to the nature of the company and in order to communicate with the two different audience groups.
Shaped Alloys Ltd must communicate with their customers and stakeholder, using a variety of communications methods. See Table 2 The present report will focus on some of the most relevant.Expert Assginment Help is a one stop shop for all your assignment help services.
Let it be homework help, essay writing help, dissertation writing services or . When conducting business however, it is important to have an organization system. When creating this system, a manager has to keep in mind the different attributes that an individual can bring. A manager has to be able to consider the values, attitude, ethics, and cultural differences when creating an organization system for a business.
The strategy promotes a collaborative approach between the Commonwealth, State and Territory governments, industry and unions and other organisations to achieve the vision of healthy, safe and productive working lives.
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Daty Hassan. Business. 0 Votos desfavoráveis, marcar como não útil. An Assginment on BSTI Bangladesh. Enviado por Aarya Aust. Business Strategy Assginment Final Essay • Business strategy (e.g. Virgin Atlantic, Nestle Babyfood) – Tactics used by an SBU to compete in the market • Generic strategies and how to sustain these • Hyper-competition • Operational strategy – How resources.