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WhatsApp Swiggy is food ordering and delivering company based in Bangalore. It provides a single window for ordering from a wide range of restaurants and have their own exclusive fleet of delivery personnel pick up orders from restaurants and deliver it to customers.
After almost a year in business, they realized their focus had to change. They had spotted the need for an online hyperlocal logistics company in the restaurant industry.
Swiggy began its Journey from Bengaluru with six delivery executives and 25 restaurants on its platform. Swiggy has two major revenue streams. Swiggy also charges a nominal delivery fee from customers on orders below a threshold value which rupees for most cities.
Swiggy is backed by one of best investors available in the market. Swiggy has raised a total of Swiggy is in direct competition with major on-demand food aggregators like Zomato.
Whereas there are other small startups like Foodpanda and Faasos also in the competition. The competition is getting tougher for Swiggy. Swiggy is aiming to maintain its market share by keeping their maximum focus on 8 major cities which are Mumbai, Pune, Bangalore, Hyderabad, Chennai, Delhi, Gurgaon, and Kolkata.
Their facebook page is quite active with regular updates, averaging to one post a day. Swiggy uses its Social media not only for campaigning but to engage with its customers from solving the greviences to taking the feedback.Start reading marketing, but it aims to make a case study tracked car shoppers will abandon the marketing.
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Remco Armee – Independer. Remco Armee is the e-Commerce Director at Independer and responsible for a broad range of tasks including marketing, business intelligence and data science, UX and product. Share The Ultimate Marketing Case Study Template via email The marketing case study is one of the oldest and most venerable examples of content marketing.
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