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It is a Swiss multinational nutritional, snack food, and health-related consumer goods company headquartered in Vevey, Switzerland. It has factories spread over 86 countries, and employs aroundpeople. Its products are sold in every country in the world.
Today, the Company employs more than people and manufactures as well as markets more than Halal products in Malaysia. There are four types of major segmentation variables for consumer markets which include geographic, demographic, psychographic and behavioral.
Segment marketing has Political environment essay the company a clearer picture of their customers and competitors so that the company can come up with a more fine-tuned products and services that satisfied customers needs.
Through market segmentation, targeting and positioning, Nestle can reach out to their customers more easily and serve their customers more effectively and efficiently. Segmentation We found out that Nestle classify their market by using geographic, demographic and psychographic segmentation based on consumer characteristics.
In geographic segmentation, Nestle has divided their market into urban areas cities and rural areas villages. Besides that, Nestle also uses demographic factor to segment its market, it consists on income level and educational level. The income level and educational level can be categorized as low, middle and high level consumers.
Apart from that, Nestle uses psychographic factor to differentiate the market. The segmentation variables that Nestle uses are personality, social class and lifestyle. Nestle can groups individuals according to their personalities such as extrovert, self-disciplined or energetic.
Nestle divides their customers into low social class, medium social class and high social class. Targeting A target market is a potential market that a company has decides to concentrate its marketing efforts and resources to enter those markets.
Nestle segments its market by regions, income level, educational level, personalities, social class and lifestyle. By applying the information and observations that we get, we can simply identify the target market of Nestle.
In this case, we found out Nestle focuses on urban areas rather than rural areas. The consumption of Nestle products is often in cities as compared to villages.
This may be due to income and educational level. The people in rural area mostly could not afford the products of Nestle as it is considered as luxuries. They do not have strong sense of health consciousness due to educational background.
This makes them the less attractive buyers. For segmentation by income level, Nestle has been targeting on those consumer who earn middle income and high income. People will purchase healthy and nutritious food and beverages when they have enough monetary resources to back up them. Those consumers with higher income tend to be the potential buyers for Nestle because they bring most profit into the company.
Furthermore, for educational level Nestle tends to pay more attention to those consumers who has an education background. They will be more concern of their health and they will do more to maintain it.
Through education, we can improve our knowledge and develop life skills which can contribute to individual and community health. Those people with an education background are more likely to practice and maintain a healthy and balanced diet as they know health is more important than wealth.
For personality segmentation, Nestle is targeting consumers who are more outgoing and outdoorsy. It is because they require more energy and nutrition that they have lost during their activities.
By adapting nutritional input to physical needs, they can get the most from their body.interviewers as they do not need to concentrate on writing down the response, all they need to concentrate on is making sure they ask the right questions and they need to .
Political Environment in International Marketing THE POLITICAL ENVIRONMENT: The critical concern Political environment has a very important impact on every business operation no matter what its size, its area of operation.
The political environment in a country affects business organizations and could introduce a risk factor that could cause them to suffer a loss. The political environment could change as a result of the actions and policies of governments at . Political Environment Essay Sample. The political environment in a country affects business organizations and could introduce a risk factor that could cause them to suffer a loss.
Below is an essay on "Political Environment" from Anti Essays, your source for research papers, essays, and term paper examples. Political Environment Case Study Correctional facilities are essential in confining individuals who have been found guilty of .
In international business, knowledge about political environments is very important. Why? Please provide examples.
The Political environment is often a direct consequence of the political parties in power, which represents the popular opinion of the citizens of the region.