Us targets buyers of china bound luxury cars essay

Tata Prima T1 truck at Buddh International Circuit In order to keep up with the growing demand, several auto makers have started investing heavily in various segments of the industry during the last few months. Some of the major investments and developments in the automobile sector in India are as follows:

Global automakers have been quick to expand their presence in the emerging markets of China in order to take advantage of the enormous market size.

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As wealthy customers continue to be in a buying mood, there continues to be a sizable demand, and continuous rivalry. Even automakers that do not have a luxury brand are hoping to establish themselves as high-end players. With the increasing desire for individuality and personal expressiveness, automakers are fighting for their chance to improve sales and deliver better product quality.

With the opportunity to be established as a premium brand in China, companies must understand the factors that influence customers when considering the purchase of a luxury car. For example, Chinese consumers consider price as an important factor when purchasing luxury cars. The reliance on price as an indicator of quality is critical in the case of purchasing a luxury car.

Chinese consumers are looking to upgrade their personal appearance by paying top dollar for product quality in terms of safety, design, reliability and performance.

Threats Rivals racing to be first to introduce one new product or product enhancement always affect competition in an industry. An ongoing stream of product innovations tends to alter the competition.

Successful new product innovations strengthen the market positions of the innovating companies, at the expense of the companies that have continued to stick with their old products, or slow to develop new models.

What does the future entail for car manufactures in the China market? To stay ahead of competition, product improvement is continuously needed, as the long-term growth will depend on the quality and convenience of service offered to Chinese customers.

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The distinctions of the brand name or logo of luxury cars, the information implied in the brand, the perceived quality, and the added value the brand offered to the consumers are all important for luxury cars to be successful and demanding in the market.

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Find stories, updates and expert opinion. Exporting cars is a victimless crime and in no way should be illegal. Once a car is legally sold it is no one's else's business how it is used or disposed of so long as no one else is being injured.

permalink. Swot Analysis of Chinese Luxury Cars Industry Essay; A small car in the US or the Middle East is regarded as big in countries such as India and Indonesia. Within a particular country, too, the small car market has fairly heterogeneous products. More about Swot Analysis of Chinese Luxury Cars Industry Essay.

Swot of Small Car Industry. Swot Analysis of Chinese Luxury Cars Industry Essay. A+. Pages:3 Words This is just a sample. To get a unique essay. Opportunities The market demand for cars in China relates to a wide variety of variables: the health of the broader economy, personal income, the price of autos, and the availability of financing.

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